Asians eat congee when feeling cold, blue or under the weather. It's warm and soupy texture makes it perfect for colder days and is truly enjoyed year-round (except when I'm in Hong Kong on a typical hot, muggy summer day). I guess it is sort of like western porridge or oatmeal though it's just for breakfast. Congee can be had any time of day. I like it best on cold winter afternoons or late-night snacks.
But here is yet another difference I share with my sister (I'm thinking paricularly of Bamboo Girl #2 here); I find it interesting where I would gravitate to congee as comfort food and she would probably choose chicken noodle soup. One late night, she called for late night snack suggestions and I immediately thought of congee, rice rolls, wonton noodles and the likes. She came back with McDonalds; not to say I didn't mind munching on a few french fries but it left me thoughtful about food choices and how it is a reflection of our characters. I'd say my family is quite muliculturally diverse when it comes to food.
But about Congeetown in Scarborough; now this is my kind of place. For less than $5 you get a huge bowl of congee, enough to feed 2-3 people depending on what other dishes are ordered. I had one of the most typical version of congee today, Lai Wan congee. It's a mixture of squid, pig's skin, shredded lettuce, a bit of meat and topped with spring onion and a bit of roasted peanuts.